<\/span><\/h3>\nOne of the biggest roadblocks is affordability. Many entrepreneurs cannot afford basic digital tools like laptops, smartphones, or updated software. Even when they manage to buy these devices, maintaining them or upgrading to newer versions becomes a financial burden.<\/p>\n
For example, a small business owner in a rural community may rely on a basic phone that can\u2019t run e-commerce apps or advanced business tools. Without the right devices, digital literacy becomes difficult to practice.<\/p>\n
Solution:<\/strong> Partnerships between the government, private companies, and NGOs could help subsidize devices for small businesses. Affordable hosting plans from providers like telaHosting also make it possible for entrepreneurs to own professional websites without overspending.<\/p>\n<\/span>2. Poor Internet Infrastructure and High Data Costs<\/strong><\/span><\/h3>\nInternet access in Kenya is improving but still far from perfect. Rural areas, in particular, face unstable connections or no coverage at all. Even in urban areas like Nairobi or Mombasa, high data costs discourage consistent internet use, making it harder for entrepreneurs to run digital businesses smoothly.<\/p>\n
Imagine running an online store and struggling to upload product images or respond to customer messages due to poor connectivity, it slows growth and frustrates customers.<\/p>\n
Solution:<\/strong> Expanding broadband coverage and reducing the cost of internet data is key. In the meantime, entrepreneurs can use offline-friendly tools or optimize their online platforms for low-data use.<\/p>\n<\/span>3. Low Awareness and Resistance to Change<\/strong><\/span><\/h3>\n
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